July 20th 2011
Asos is booming!
“The new financial year has started well and we remain positive in our outlook for 2012, with progress to date in line with expectations says Nick Robertson, CEO of Asos, proudly. I hope that the upcoming information will not bore you, I was kind of surprised and wanted to share it with you because normally, at least in the last couple of months, all you hear are complaints. “I am pleased to report a strong first quarter performance with retail sales up 69% to £104m
Our UK performance was good +15% and our International performance was very strong +160%. International sales now represent 57% of the total up from 51% in the last quarter. Importantly the transition to our new single warehouse facility in Barnsley was completed during the period, on budget and ahead of schedule,” summed up Robertson in a note to investors and stakeholders last week.
Asos has revealed that its use of customer web analytics helped drive a 142 percent growth in sales over the past year. In addition, the online fashion retailer said that the software from mobile and social analytics company Webtrends has helped the company save some staff teams up to one working day a week on reporting.
The retailer launched websites in France, the US and Germany in the past 12 months, and plans to launch new sites in Spain, Italy and Australia later this year. The websites show products in each country’s own language and currency.
Text source: www.fashionunited.com
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