September 21st 2011
It’s official – Grey hair is cool!
So there I waslast week happily tweeting about being yesterday then this morning Radio 4 send a mobile recording studio to my house to talk more! So wedged in between their usual political output, I add a style footnote.
As you know I love fashion and Im not the compromising type.. so its good that new research will make retailers sit up and take note.
(Ive talked about it in depth in my latest Huffington Post blog, promoting what we are up to at the award winning campaign All Walks but here are the highlights!)
It comes from Phd Graduate of the Judge Business School, Cambridge University, Ben Barry who has just finished his study of consumer behaviour. He can attest for the fact that women over 40 do not respond to adversatising aimed at young women. HOWEVER they do respond in the strongest terms to fashion imagery aimed at them.
Since we are by far the larger demographic with more spending power to leveragecommercial will have to listen as commerce will dictate terms if nothing else!
Its not rocket science is it? But as usual what we know instinctively takes a while to filter down to the money men.
As you can see even the youngsters are coveting a bit of the old steely hue. And Im expecting the latest shots I did with Debenhams featuring 55 year old professional model Michele to hit the press soon.
As I think about it, there are lots of women in the fashion industry who all rock a great head of silver locks. Time for change?
Watch this space!
And thanks to Chris Floyd who not only took this fine photograph above, but also respected my desire for absolutely no post production manipulation on it. Just good lighting!
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