Fashion Kingdom Extravaganza

If you haven’t noticed that pomegranate has taken over supermarket shelves, you probably haven’t been to the supermarket. Pomegranate is everywhere, in juice drinks, supplements and beauty products. Whether you drink it, eat it or use it on your skin, pomegranate, even in small amounts, can be a powerful antioxidant, which means that it helps the body and skin protect itself from toxins in the environment.

I asked Cosmetics Cop Paula Begoun () what she thinks about pomegranate in skin-care products. “Pomegranate is a super-food antioxidant that has been proven to help prevent and repair sun damage,” she says. “It’s an excellent ingredient to look for in moisturizers, serums and sunscreens.”

Dr. David McDaniel, assistant professor of clinical dermatology at Eastern Virginia Medical School, says, “There are many benefits to natural ingredients in skin care, for example licorice root, chamomile and pomegranate. For some, there is a pigment lightening effect for improving the appearance of uneven skin using licorice root extract and pomegranate.

“Pomegranate also has a strong antioxidant protective effect and can be found in many good skin-care products,” he said.

The Products

Pomega-5 is a collection of skin-care products that, according to the company, “Are all formulated with organic cold-pressed pomegranate seed oil, which yields the highest possible nutritional concentration of omega-5, a powerful and easily absorbed antioxidant. Bioactive botanicals like pomegranates work on the cellular level and serve as antioxidants, and anti-inflammatory agents keep skin clear, calm and balanced.” Pomega-5 Daily Revitalizing Concentrate Ampoules ($48, ) contain more than 60 percent pure omega-5. They are incredibly luxurious-feeling, and they smell amazing, like having a facial at a spa. I use them at night, and my skin feels baby soft in the morning.

Another spa-worthy pomegranate product is the John Masters Pomegranate Facial Nourishing Oil ($30, ). This, too, smells lovely. With a blend of 14 organic plant and essential oils, including pomegranate, evening primrose, geranium and sage, how could it not? It can be used alone or in concert with your favorite moisturizer to give it a hydrating boost. Also great for other dry areas on the body.

The All the Better to Kiss You With Organic Lip Balm in Pomegranate ($4.67, ) contains pomegranate seed oil, which, on the lips can provide much-needed dry skin healing and natural sun protection.

A new favorite of mine is the Vivite Daily Facial Moisturizer with SPF 30 ($49, ). In addition to pomegranate, it is infused with green tea and vitamin C, which, when combined, allow for superior antioxidant protection. It also contains 12 percent glycolic compound, which gently but efficiently exfoliates the skin all day. The SPF 30 offers vital sun protection in the summer months.

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